The 2022 Xiamen International Coffee Fair, which serves as the first professional exhibition of the industry in the West Coast Economic Zone, was held in Xiamen from Dec 2 to 4.

The 2022 Xiamen International Coffee Fair is held on Egret Island from Dec 2 to 4. [Photo provided to chinadaily.com.cn]

Spanning over 10,000 square meters, the three-day exhibition consisted of five modules, including exhibition zones for brands and professional forums. It attracted around a dozen leading enterprises and numerous industry professionals and coffee lovers.

With enterprises throughout the supply chain, new brands and brands with a strong international reputation gathering at the exhibition, new consumption sites were agreed on. By combining the craftsmanship of coffee-making with cultural innovations, the industry is expected to develop in an exciting new direction.

During the fair, coffee-baking contests were also held, overseen by 15 professional judges and featuring the participation of 75 coffee bakers. Showcasing skills that dazzled attendees, the exhibition aimed to cultivate more talented bakers and boost the development of the industry.

A female competitor is engrossed in a game under supervision. [Photo provided to chinadaily.com.cn]

To further enhance the influence of the exhibition and write coffee culture into Xiamen's profile, a total of 123 related events were also issued in nine cities of Fujian province. With more contests supported by big brands including Brewista taking place, a platform to facilitate better communication among coffee lovers was built.

Meanwhile, a series of activities explaining the differences between various coffee beans were staged, along with coffee-making demonstrations of high-quality beans. The exhibition was a roaring success, bridging the gap between local residents' experience and the intricacies of Western coffee culture.