Xiamen receives honor for cultivating excellent brands
China's Ministry of Commerce recently published a list of companies deemed to have outstanding foreign trade practices.
Among them, a typical case from Xiamen was successfully selected.
So far, 52 companies including OGAWA from Xiamen have been included in the list of independent foreign trade brands. Twenty-four of these companies were rated as excellent, 14 were categorized as "growing" and 14 were labeled as start-ups.
These achievements have been made possible with the efforts of the Xiamen government.
For example, the government has constantly taken steps to promote and publicize excellent export brands. Priority is given to helping excellent enterprises participate in the China Import and Export Fair, also known as Canton Fair.
In addition, enterprises that cultivate their own brands for foreign trade are given priority to participate in foreign trade brand incubation programs hosted by the Xiamen municipal bureau of commerce or authorized agencies.
During the incubation period, enterprises that perform well in brand building, design creativity, and marketing will be evaluated by experts and given priority recommendation for inclusion in the scope of social investment funds.
An aerial view of Xiamen. [Photo/IC]
Why Xiamen
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Xiamen is one of the most economically competitive cities in China and was one of the first Special Economic Zones on the Chinese mainland. As a vice-provincial city independently listed on the State development plan, it has provincial-level authority in economic administration and local legislative power. In 2010, the Xiamen SEZ was expanded to cover the entire municipality. Today, Xiamen is a modern and international port city.