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'2024 BRAND XIAMEN' builds multi-dimensional platform for brand globalization

chinadaily.com.cn| Updated: March 18, 2024 L M S


The Xiamen Municipal Bureau of Commerce signs a strategic cooperation agreement with Global Resources at the event. [Photo/Xiamen_swj]

The "Hailian reception hall – Xiamen brand goes global" event was held on March 14, during which Xiamen launched the "2024 BRAND XIAMEN" initiative and released the List of Key Overseas Exhibitions for 2024. 

Additionally, a strategic cooperation memorandum was signed with Global Resources, a global trade platform, to assist Xiamen enterprises in connecting with global industries and to establish a new comprehensive cross-border service system to help companies increase their international presence.

The data shows that in 2023, the export volume of the third group of independently-branded export-oriented companies increased by 58 percent compared to the second group. Xiamen enterprises such as OGAWA have become leading international brands in their respective industries. 

By strategically providing cluster-based services for enterprises looking to expand abroad, Xiamen has taken a crucial step forward.

To promote trade through exhibitions, the list includes 50 exhibitions such as the VMarmomacc in Italy, the Textillegprom in Russia, and the Consumer Electronics Berlin in Germany.

As the first group of recommended key overseas exhibitions in Xiamen this year, the list is also a way for the city to promote its high-level "going global" campaign. 

Xiamen will extend the exhibition service chain. In addition to the initial 50 exhibitions, additional selections will be made each quarter. At the same time, the city will increase its support for brand enterprises participating in overseas exhibitions.

Why Xiamen

  • About Xiamen

    Xiamen is one of the most economically competitive cities in China and was one of the first Special Economic Zones on the Chinese mainland. As a vice-provincial city independently listed on the State development plan, it has provincial-level authority in economic administration and local legislative power. In 2010, the Xiamen SEZ was expanded to cover the entire municipality. Today, Xiamen is a modern and international port city.

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