In previous years, the ICEIE attracted many exhibitors and visitors. [Photo/ICEIE]

The 2024 China (Xiamen) International Cross-border E-commerce Expo (ICEIE), an influential exhibition of international brands, will be held at the Xiamen International Conference & Exhibition Center from June 26 to 28.

This year's expo is titled "Cross-Border Interconnection, Global Trade". 

It will focus on the integrated development of cross-border e-commerce, industrial belts, and live streaming e-commerce in an effort to allow more local specialty products and market entities to enter the international market.

The expo will include a cross-border selection exhibition area, a specialized and innovative exhibition area, and a cross-border import exhibition area (also known as the international exhibition area). 

The cross-border import exhibition area will feature products such as food and beverages, consumer electronics, and fashion products, with a focus on creating distinctive international exhibition areas for BRICS countries, Belt and Road Initiative cooperation partners, and distinct regional goods.

The expo will also focus on geographical indication branded products, compliance, and investment and financing. 

At the same time, more than 30 matching economic and trade negotiation events for enterprises will be held, covering various fields such as cross-border e-commerce selection, intellectual property rights, and financial services.

The national "trade promotion system" and "business system" official delegations will come to Xiamen to provide authoritative explanations of new cross-border opportunities. 

Additionally, there will be new areas such as the "Shenzhen Science and Technology Innovation Zone", "Made in Japan Popular Products Zone", and "TikTok Shop Featured Zone" to assist sellers in exploring overseas markets.