The rendering of the ATS 2024 from June 28 to July 1. [Photo/ATS 2024]

The West-Taiwan-Strait Auto Expo 2024 (ATS 2024) will be held from June 28 to July 1 at the Xiamen International Conference and Exhibition Center. This year's event will focus on innovation and application in automotive technology, continuing to explore and drive industry advancements.

With the continuous development of the automotive market, the Ministry of Commerce's policy on old-for-new car exchanges is becoming a significant force driving market renewal.

Against this policy backdrop, the ATS 2024 is about to commence, with major automotive brands responding to the new policy, offering substantial discounts and conveniences to consumers.

Over 80 global brands will debut a dazzling array of all-new models. Highlights include the Mercedes-Benz E-Class Long Wheelbase, Lexus ES, and Bentley Continental GT. 

Additionally, new models like the Deep Blue G318 will make their first appearance in Xiamen. High-end brands such as Triumph from the United Kingdom will also make a stunning entrance.

Eligible car buyers will receive a fixed subsidy of up to 10,000 yuan ($1,377) under the Ministry of Commerce's old-for-new car exchange policy. Customers who place an order will immediately enjoy multiple discounts from car manufacturers, dealers, and event organizers. 

The combination of government and corporate car purchase policies not only provides consumers with attractive prices but also boosts the transaction volume for exhibitors, creating a win-win situation for both buyers and sellers.

Major brand exhibitors and organizers will prepare a variety of gifts and more.