A thrilling stage performance excites tourists. [Photo/WeChat account: xiamen_swj]

During this vibrant and passionate summer, the recent Xiamen International Beer Carnival 2024 brought an unprecedented beer culture experience to residents and tourists with a grand celebration.

The beer carnival held from Aug 2 to 11 attracted a total of 1,563 businesses and brands and received nearly 9 million visits from residents and tourists. 

Over 290 metric tons of beer was consumed during the carnival. The carnival attracted 190 million online viewers, showcasing Xiamen's unique charm as a leading market for beer consumption.

It adopted an innovative "1+7+N" model, launching a diverse range of activities in one district with unique features format. Each of the seven venues in areas such as Tong'an, Siming, and Huli districts had their own distinct characteristics that complemented each other, creating a beer carnival filled with romance and an artistic atmosphere.

As an important port for imported wines in China, Xiamen's leading position in the field of imported beers provided solid support for the carnival. 

The venues in various districts fully explored the "beer+" combination model, integrating food, music, sports, markets and other forms, to enrich the event content and promote the exchange and dissemination of diverse cultures. 

This created numerous new summer evening consumer scenes, enhancing the leisure and entertainment experiences for residents and tourists.