The Yuguo Cross-Border Global Sourcing Center in Xiamen. [Photo/Xiamen Daily]

The Yuguo Cross-Border Global Sourcing Center Xiamen Pavilion officially commenced operations at Xiamen Free Trade Zone's Sea World, alongside the launch of the first Xiamen Cross-Border E-Commerce Hot-Selling Product Sourcing Week on March 31.

Jointly established by Yuguo Cross-Border, Xiamen FTZ, and Huli district, the center focuses on the new overseas model integrating "selection + cross-border e-commerce + industrial belt empowerment".

It brings together six major competitive industrial clusters from Xiamen, including local apparel, sanitary ware, and fitness equipment, along with premium manufacturing resources from across Fujian province. 

By leveraging Yuguo's partnerships with over 120 global e-commerce platforms such as Amazon, Coupang, and Ozon, as well as its comprehensive service ecosystem, the center provides cross-border sellers with one-stop solutions, including product sourcing guidance, operational support, and logistics financial services.

At the event, cross-border sellers from across China explored the featured hot-selling products exhibition zone and engaged in direct business negotiations with representatives from manufacturing clusters at the center.

To support sellers and industrial factories in expanding globally, Yuguo has introduced two key services: the "Seller Supply Chain Fully Managed Procurement Service" and "Brand Official Website Independent Station Fully Managed Service." These initiatives help sellers, factories, and brands upgrade their entire value chain from explosive product development and flexible supply to brand premium positioning.