The previous Xiamen International MICE Week. [Photo/Wechat account: micexiamen]

The latest data indicates that Xiamen hosted 26 exhibitions in the first quarter of this year, covering a total area of approximately 330,000 square meters. Participants from around the world witnessed industry advancements in Xiamen, with the city's professional and meticulous services earning praises from both exhibitors and attendees.

This year, Xiamen has introduced an innovative development concept: "building a MICE -friendly city, creating a community of shared destiny and values."

The city aims to upgrade the service model from the 1.0 version of "nanny-style" to the 2.0 version of "wealth management-style", placing greater emphasis on delivering comprehensive value-added services for convention and exhibition activities. The objective is to enhance the "return on investment" for both exhibitors and participants.

The essence of the "wealth management-style services" is to treat each MICE project as an investment opportunity, where participation is geared toward achieving greater long-term benefits.

In April, Xiamen will host prestigious events such as the 8th Xiamen International MICE Week, the 2025 China Xiamen Tea Fair, and the 2025 China Xiamen MICE Supply Chain Fair. These high-profile exhibitions are expected to infuse energy into the exhibition activities, supporting the high-quality development of Xiamen's C&E industry.

Among these, the China Xiamen MICE Supply Chain Fair will serve as a cooperation platform for domestic and international investment. By featuring six professional sections, the fair will invite 300 professional buyers from across the country to engage in discussions with participating companies, showcasing the entire MICE industry chain.