The ICEIE attracts many visitors. [Photo/ICEIE]

The 5th China (Xiamen) Cross-Border E-Commerce Expo (ICEIE) will be held at the Xiamen International Conference and Exhibition Center from June 26 to 28.

The expo, which is dedicated to establishing a comprehensive cross-border e-commerce display and trading platform, will occupy 50,000 square meters of exhibition space. 

This premier event will gather over 30 distinctive industrial clusters from across China, more than 30 leading global cross-border platforms, and hundreds of service providers, showcasing the entire cross-border e-commerce industry chain.

The expo features four major exhibition zones: the Cross-border Product Selection Zone, Cross-border Ecosystem Zone, International Zone, and Featured Industries Zone.

The Cross-border Product Selection Zone is organized according to platform product categories, focusing on four key sectors: fashion and sports, quality lifestyle, home decoration, as well as electronics and appliances.

The Cross-border Ecosystem Zone will not only feature traditional e-commerce giants including traditional powerhouses like Amazon Global Selling, but also regional platforms like Russia's OZON, as well as emerging players such as Alibaba.com, along with full-spectrum cross-border service providers covering financial payments, digital marketing.

The International Zone will see strong global participation, with confirmed exhibitors from BRICS countries such as Brazil and Indonesia, Belt and Road partner countries like North Macedonia and Moldova, and other key markets including Mexico in North America and Germany in Europe. 

Meanwhile, the Featured Industries Zone will highlight China's competitive cross-border industrial clusters specializing in outdoor products, pet supplies, and other categories.

In addition, the expo will host over 20 concurrent industry events, including the Annual Cross-Border E-Commerce Platform Summit. These sessions will focus on cutting-edge industry topics such as emerging market expansion, AI-enabled commerce, and print-on-demand (POD) solutions.