A foreign trade brand flash mob kicks off at Xiamen airport. [Photo/WeChat account: xiamen_swj]

A creative flash mob event titled "Amoy Foreign Trade Brand — Enjoy Amoy" kicked off at Terminal 4 of Xiamen Gaoqi International Airport on Aug 18. Organized by the Xiamen Municipal Bureau of Commerce, the event featured an immersive joint exhibition promoting industrial brands. 

It showcased high-quality brands from Xiamen's consumer goods sector, including smart kitchen and bathroom products, sports equipment, outdoor travel gear, and coffee appliances, helping consumers connect directly with premium foreign trade products.

At the event site, flagship products from six Xiamen-based companies, including outdoor camping gear, carbon fiber bicycles, badminton rackets, pet travel carriers, and luggage, were thoughtfully displayed. Paired with a carefully designed coffee lounge area, they collectively created a blended "travel + lifestyle" experience space, causing numerous passersby to stop, browse, and take photos.

The joint exhibition featured two coffee brands — Timemore and INFO. The Xiamen Municipal Bureau of Commerce is leading efforts to collaborate with relevant departments, promote the development of the coffee industry, and build a distinctive urban coffee brand.

Meanwhile, in the departure corridor and boarding bridge areas of Terminal 4, a "brand fleet" exhibition space was set up, bringing together the brand images of 12 growing foreign trade enterprises. Thanks to their deep cultivation in niche markets, continuous R&D innovation, and brand building, these rapidly expanding businesses demonstrated vigorous development potential.

The coffee appliance booth is a real crowd-puller. [Photo/WeChat account: xiamen_swj]