Consumer market in Xiamen sees holiday boom
Visitors enjoy activities on Zhongshan Road in Xiamen. [Photo/Xiamen Daily]
Xiamen carried out over 170 activities for the 2025 citywide shopping carnival during the Mid-Autumn Festival and National Day holiday, cooperating with governments, enterprises, associations, banks and other supporters to stimulate consumption.
According to statistics, consumption at supermarkets, department stores and restaurants has increased, and several enterprises have seen significant growth in year-on year sales.
Consumption vouchers worth up to 3.5 million yuan ($490,987) have been distributed to boost domestic consumption. Various activities featuring Xiamen traditional culture were held to attract consumers, including Bobing game (mooncake dice game) and cuju (ancient soccer).
Consumers visit the Harry Potter-themed exhibition. [Photo/Xiamen Daily]
At the same time, shopping malls in Xiamen also set up over 10 special scenario-based exhibitions, such as the first Harry Potter exhibition in Fujian province, and opened over 20 first stores, including SIINSIIN, a fashion-forward technical apparel brand, to attract young people and promote economic development.
Why Xiamen
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Xiamen is one of the most economically competitive cities in China and was one of the first Special Economic Zones on the Chinese mainland. As a vice-provincial city independently listed on the State development plan, it has provincial-level authority in economic administration and local legislative power. In 2010, the Xiamen SEZ was expanded to cover the entire municipality. Today, Xiamen is a modern and international port city.