The 8th China International Import Expo is held in Shanghai from Nov 5 to 10. [Photo/Xiamen Daily]

The 8th China International Import Expo (CIIE) is being held in Shanghai from Nov 5 to 10, with a delegation from Xiamen, comprising 193 organizations and over 1,000 participants, in attendance. They engaged in procurement, business negotiations, and exchanges, seeking to tap into the vast business opportunities of offer and connect with the global market.

"The CIIE has become the core platform for our annual strategic product launches," said Wu Yan, brand director of IAM. Having presented on the CIIE's "New Product Release" stage for four consecutive years since 2021, IAM has leveraged this world-class expo to deepen its market penetration in China. 

Products like the cooked water dispenser gained immediate popularity after their debut, quickly winning over Chinese consumers. Benefiting from the "CIIE effect", IAM's distributor network now covers nearly 30 provinces and over 250 cities across China, strengthening both brand influence and market reach.

The ITG Resources Pavilion at the 8th CIIE. [Photo/Xiamen Daily]

At the expo, Xiamen ITG Group set up a pavilion with the theme "Global Resource Convergence", while Xiamen C&D Group made its appearance alongside its partners. 

In addition, a significant number of other Xiamen-based companies registered to attend, covering key sectors such as supply chains, consumer goods, manufacturing, and technology.

The Xiamen delegation plans to sign 17 deals at this year's CIIE.

 Xiamen C&D Group signs cooperation agreements with Louis Dreyfus Company. [Photo/Xiamen Daily]