In late November, Xiamen International Conference and Exhibition Center will host three major professional exhibitions: Xiamen International Optics Fair, Xiamen International Coffee Fair, and Xiamen Sports Carnival.

From the virtual-real interaction of smart glasses and the rich aroma of global coffee beans to the thrilling experiences of outdoor sports, these events will showcase cutting-edge technology, international flavors, and trendy lifestyles.

The Xiamen International Optics Fair is being held from Nov 20 to 22. This edition brings together over 800 high-quality domestic and international brands, with specially curated zones for design, smart glasses, sports eyewear, and vision care experiences.

The smart glasses zone stands out as the event's main highlight, featuring brands like Huawei and Xiaomi showcasing products equipped with AR displays, AI interaction, and health monitoring technologies.

The previous Xiamen International Coffee Fair. [Photo/XMCF]

The Xiamen International Coffee Fair will be held from Nov 21 to 23, bringing together over 400 global coffee brands and overseas exhibitors from 24 countries and regions, up from 12.

The newly launched new product launch ecosystem pavilion making its debut, will bring together over 50 companies and feature four functional zones: new coffee bean products, roasting, equipment and tools, and a roadshow area.

A foreign customer inquiries about sports products. [Photo/ISPO]

The Xiamen Sports Carnival from Nov 21 to 23 will create a fully immersive outdoor sports experience space, covering trail running, cycling, and other fields.

Additionally, the exhibition will feature a dedicated cross-border e-commerce zone showcasing sports products, helping Chinese sports brands evolve from manufacturers to global brand builders.