The 2025 Amazon Global Selling Summit attracts many cross-border e-commerce enterprises. [Photo/Amazon Global Selling]

The 2025 Amazon Global Selling Summit, a world-class cross-border e-commerce event, was held in Hangzhou, Zhejiang province. Several well-known enterprises based in Xiamen, such as AMZ123, Yuguo, Forest Shipping, and MoonSees, made appearances at the event, engaging in in-depth exchanges on innovative measures with global sellers.

The service counter of AMZ123, which provides Amazon overseas expansion services, was crowded with consulting buyers and sellers — a vivid snapshot of Xiamen's cross-border e-commerce sector. 

In 2018, Amazon Global Selling launched the Xiamen Cross-Border E-commerce Park, which has since provided professional services and resource support. Empowered by the park, tens of thousands of high-quality Fujian enterprises specializing in apparel, footwear, luggage, furniture, home decor, hardware, and sanitary ware have transitioned into cross-border e-commerce.

As part of the "Next Generation Global Selling" system launched by Amazon Global Selling, products can be sold globally while being supported by a series of smart management tools, all with a single listing and storage entry, greatly exciting Xiamen-based businesses.

The Amazon Global Selling Industrial Belt Accelerator launched in Xiamen helps Fujian incubate more cross-border e-commerce export initiatives. Meanwhile, the debuted Amazon Global Warehousing and Distribution in Shenzhen will further reduce costs and improve delivery efficiency for enterprises in Fujian.

Xiamen's cross-border e-commerce industry now includes close to 6,000 high-quality companies, supplying products to key global markets.