The hairpin-flower and satay sauce-themed puppy installation at Xiamen MixC attracts large crowds. [Photo/Xiamen Daily]

Over 10 flagship and themed stores opened in Xiamen during the Qingming Festival holiday, with major commercial districts also launching more than 80 spring-themed events, featuring immersive scenes, and interactive services that gave the traditional holiday a fresh commercial boost.

Flagship and first stores have become highlights of Xiamen's commercial districts. Offering fashion, dining, and tea, they continue to energize the market with fresh appeal, reflecting brands' strong confidence in Xiamen and cementing its position as a top destination for market debuts. In addition to first stores, several new outlets, upgraded concept stores, and innovative store formats have also opened, adding new highlights to Xiamen's commercial scene.

Taking selfies at Xiamen's new luxury commercial landmarks has become a social media trend among young people. With top brands now in the city, labels such as Christian Dior, Hermes, and Burberry are showing a strong commitment to expanding their footprint in Xiamen.

During the holiday, Xiamen's shopping districts utilized the "spring economy" by blending thematic scenes with local culture to create must-visit destinations.

A building decorated in the theme of Jay Chou's new album Children of the Sun drove fan-driven foot traffic, becoming a key driver of holiday consumption.

With diverse events for families, pet owners, and mall members, the districts expanded their reach and sustained momentum in holiday spending.