The 139th China Import and Export Fair. [Photo provided to swj.xm.gov.cn]

The 139th China Import and Export Fair, also known as the Canton Fair, opened in Guangzhou on April 15. It is being held in three phases. 

The Xiamen delegation is taking part with a total of 713 enterprises in attendance and 1,862 booths across 50 product categories, including home appliances, electronics, building materials, medical devices, gifts, ceramics, luggage, shoes, and sportswear. 

At this year's Canton Fair, the Xiamen delegation has secured 378 branded booths, an increase of 93 from the previous session, with 59 participating companies, up 14. In addition, 30 self-owned brand enterprises are exhibiting in standard booths. This edition also features over 60 Xiamen-based national high-tech enterprises, as well as more than 30 "Little Giant" firms and manufacturing champions.

The Canton Fair has become an important stage for Xiamen's foreign trade independent brands to showcase their product strength.

Xiamen companies receive foreign clients. [Photo provided to swj.xm.gov.cn]

During the first phase, Xiamen enterprises in household appliances, industrial automation, construction machinery, hardware tools, and motorcycles are showcasing their products. 

Leveraging this global platform, they are accelerating the shift from original equipment manufacturers to independent brands, and from manufacturing to "product + service + solution" models, exploring new markets with their innovative wares.

Xiamen C&D Light Industry Co Ltd and Xiamen Kingland Co Ltd are showcasing intelligent robots, wearable devices, household appliances, and auto parts. On the first day of the fair, they received over 100 buyer groups from Asia, Europe, Africa, and beyond.

Ogawa is presenting its coffee machines, air purifiers, and high-end massage chairs. Its patent-owned hand-pour coffee maker and adjustable-pressure espresso machine have drawn particular interest from overseas buyers.