Bustling crowds are seen at the previous summit. [Photo/Amazon Global Selling]

Amazon has announced that its 2026 Amazon Global Selling China Seller Conference will be held at the Xiamen International Conference and Exhibition Center in Fujian province from Dec 15 to 17. 

Based on the theme of "AI as a New Driver: Sell Globally from Day One", the summit is expected to draw more than 10,000 cross-border e-commerce companies, industry experts and service providers from China and abroad to Xiamen.

The summit will feature a main strategy launch, six parallel forums, an exhibition area of over 28,000 square meters for cross-border expansion, and an official training camp. 

Topics will cover supply chain management, AI applications, product selection, branding and traffic, expansion into global marketplaces, and compliance — key issues for sellers.

The summit is built to accommodate a wide range of attendees — from newcomers to experienced sellers, and from managers to frontline staff — with content spanning strategy, operations, theory and real-world seller experience.

Xiamen will use this as an opportunity to deepen its strategic cooperation with Amazon and other leading global companies. Building on its overlapping policy advantages as a special economic zone, pilot free trade zone and cross-border e-commerce pilot zone, the city will strengthen its cross-border e-commerce ecosystem, improve logistics channels, streamline customs clearance and attract more high-quality e-commerce companies and service providers.