Chinese-developed games earned $12.37 billion overseas in the first half of 2026, up 30.22 percent year on year, while domestic revenue reached 188.45 billion yuan ($26.5 billion), up 12.17 percent, according to a report by the China Audio-video and Digital Publishing Association.

In China's latest national list of cultural export leaders for 2025–2026, 14 Xiamen game companies and three game projects were recognized, the result of a government push to develop the city's gaming sector.

Several Xiamen-made titles have become popular among overseas players.

Trading Legend, developed by Xiamen studio Yancy Games, lets players experience the bustling streets of the Song Dynasty (1127-1279), attracting a global player base since its launch in 2020.

Herose of Crown: Ancient Times, a 3D idle strategy card game by Xiamen-based WooBest, topped both the iOS free and grossing charts.

The Restless Urara by Xiamen developer Zhenyouqu, is available in English, Japanese and Korean. It has received over 14 million players and was named one of China's top 10 most popular games overseas.

Industry insiders point to two reasons for Xiamen's success. Local studios prioritize overseas players from the earliest stage of development, putting international market research into the content creation process. The city has also rolled out dedicated insurance services for game exports, giving Xiamen companies more confidence as they expand abroad.