Xiamen MICE Week to spotlight going global and industry collaboration
The ninth Xiamen MICE Week runs from Nov 19 to 23 at the Xiamen International Conference Center. [Photo/MICE]
The ninth Xiamen MICE Week will run from Nov 19 to 23 at the Xiamen International Conference Center. MICE refers to meetings, incentives, conferences and exhibitions.
The event is built around three tracks — industry breakthroughs, MICE expansion overseas, and city cooperation. It is designed to serve as a platform for industrial innovation, a driver of the city's exhibition sector, and a window for exchange on exhibition practices and cooperation models.
More than 15 forums and side events are planned. The main Xiamen MICE Cooperation Conference will bring together industry leaders and major companies to assess market shifts and discuss possible paths forward.
The MICE and Urban Development Influence Forum at the 8th Xiamen MICE Week. [Photo/MICE]
A new China Outbound Exhibition Cooperation Conference will examine trends in overseas self-organized exhibitions, offer practical guidance on key markets and launch a green outbound exhibition initiative, with one-on-one matchmaking channels to help companies expand abroad.
Breakout sessions will cover digital and AI applications, the integration of meetings, incentives and tourism, green exhibitions, talent development and international cooperation.
Five matchmaking sessions will connect national trade associations with city representatives, organizers with venues and service providers, and Chinese and international meeting and incentive organizers with destination agencies.
Organizers will also take international buyers to visit local venues, including the new Xiamen Xiang'an International Airport, to assess facilities directly.
Green practices feature prominently, with workshops on low-carbon exhibition design and a hands-on zone showcasing paper-based materials, recycled panels and modular eco-friendly trusses.
Social activities, including a morning run near the new airport and an evening networking event at the home port for cruises, will offer informal settings for further talks.
Why Xiamen
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Xiamen is one of the most economically competitive cities in China and was one of the first Special Economic Zones on the Chinese mainland. As a vice-provincial city independently listed on the State development plan, it has provincial-level authority in economic administration and local legislative power. In 2010, the Xiamen SEZ was expanded to cover the entire municipality. Today, Xiamen is a modern and international port city.